SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the popular trends in a modern SEO is a tendency to avoid using automated SEO software. It is even said that using automated tools can damage your SEO stats. On the other side of the coin, search engine optimization is one of those fields where the volume of tedious routine job is immense. Performing all of it manually is much more difficult and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to decide which actions can be performed manually indeed, and which ones are better to perform automatically.
1) Making content. There are hundreds of applications that offer automatic synonymizing of any text. There are ones that even claim to create human-readable texts created fully automatically. However, until machines will begin to comprehend the sense of a text, they won’t be able to make a more or less quality automated content. So this action should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your site, instead of throwing those money into some “advanced” utility that does this automatically.
2) achieving backlinks. This is the second important SEO action, though somebody could name it the first. A quality link building needs you to review hundreds of potential linking partners and filtering only those sites that are highly related to your one, having a quality content and a trust rank simultaneously. Such work can be automated a bit, since you don’t have to find potential linking websites by hand. However, the final resolution still is up to you. It is you who should evaluate the quality of websites and evaluate their relevance to your site. Finding link partners is only 10% of the entire job. The rest is done manually.
3) Checking search engine rank. In short, you want this to track your efforts – whether you’re doing right, or your activity doesn’t fit the target. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need such a large depth. If your website isn’t located within the first 20-30 results – nobody locates it anyway. So in a SEO practice it is better to limit search engine position checks with first 40-50 results. However, if there is a significant amount of keywords to control, the process may still require a large amount of time. And here is where the automation is really needed! With an automated position checker you can save tons of hours comparing to what you would spend if did that by hand. However, you should only use search engine friendly applications, to prevent potential difficulties with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Obtaining keyword synonyms related to your business is another task that is easy to automate. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can keep a lot of time and lose virtually nothing. There are hundreds of methods of finding good keywords and many of them can be dug through automatically.
So, every SEO job needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.